If you are a movie person, maybe you finally broke down and said, I’ll try out this Movie Pass thing. I was skeptical at first, but I bought in and registered, and they certainly began delivering what they promised. I got to watch lots of great movies for $9.99 a month, unlimited. Then all of a sudden, it was as if the system moved upside-down and we began to see a sea of changes and even cases of not being able to see a movie using the pass.

As a consumer, I want to consume this product, but we are all sitting here wondering, why were they able to do this? What was this business model? I still have yet to figure out how they are trying to make this work and what they are doing behind the scenes. But because I personally would like to see them succeed, I have some ideas that may make the difference that can return the service to solvency.

• Collect non-private data from us. Your user base can help you develop a lot of information that is sellable that we will voluntarily provide. Imagine getting public opinion data that would be separated from being personally identifiable?
• Market to us! Why aren’t you trying to get us to watch a particular movie each week. Imagine getting movie studios helping you to promote their movies?
• What about coupons to get us to buy things to help promote a product through the app?
• How about working through theater chains to enhance their loyalty programs? Do you have data on how many people buy concessions that use the movie pass? This would be helpful for marketing purposes. If people provide the data, maybe you could get theaters to help give you a discount on the cost of a Moviepass ticket.